Advance Warning
I don't know about the rest of you, but I am a planner. I like to know what I'm doing in advance if at all possible. It doesn't mean I'm not spontaneous or flexible, but for bigger events, I like to know what's going on.
So this may sound like common sense, but make sure you post major events on your site well in advance. If you have things that just kinda pop up into the plans and you want to share them, that's fine. However, please respect us planners out there who like to have things in order.
The other reason you want to post events well in advance is so that a buzz can start about them. Let people have the time to come across them on your site. Let them talk with each other to see who's going. You could have the greatest event ever planned, but if you only let people know about it a few days in advance it probably won't become all it can be!
So make sure you get your events online as soon as you can. Impose submission deadlines if you have to. Just don't let your events suffer from poor promotion!


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