Wallflowers

Do you remember school dances when you were younger? There were the kids who danced together out on the dance floor, and there were the wallflowers who watched them dance.

"Ok. Thanks Greg for bringing back good/bad images of my childhood, but what's the point?"

The point is that church websites can be very similar to websites at this continuous dance called "the internet". You may have seen this article in the column to the right from ChristianPost.com, but I thought this it was a particularly interesting read that needed to be hilighted:

Study Shows Churches Not Making Full Use of the Power of the Internet

Take a minute to read over that, because it brings up several good points that every church needs to consider:

1. Is your church a wallflower or a dancer? Does your website just sit on the side and hope someone will ask it to dance? Or is it the one on the dancefloor getting involved with people? The difference between an online site and an online community is vast.
   
2. If your church website is a wallflower, can it even dance? If your website is simply an online site, is there any way for visitors to interact with church members through, at the very least, e-mail? If not, it may be time to seriously re-evaluate the focus of your website.
3. How can our church website learn to dance, or even get better at dancing? What features can we add to our website that will get people more involved with it?
   

So, is your church website a dancer or a wallflower? If it is a wallflower, maybe it's time to teach it to dance. No one ever made a difference by sitting on the sidelines.