Funnel Approach To Web Ministry

I've been sitting on this information for a little while, because it's a lot to absorb. I'm not saying it's complex, but it's definitely food for thought.

What I'm referring to is Dan Lee's Ministry Funnel (click to view full size):

As a general model, I think it's a good approach and addresses one of the often overlooked steps when it comes to online evangelism: engaging community. This step is important for two reasons:

1. It allows non-believers to ask questions and discuss understandings of faith and Bible passage meanings with believers. Everybody could read a passage and come away with a different understanding, but only through the exchange of these understandings can we work to pull out the intended meaning of the passage. Oftentimes, this can strengthen believers as well!
2. It allows believers to demonstrate their faith by more direct actions than just listing beliefs and proclamations. Usually, non-believers are more willing to see things from our perspectives when we treat them in the loving, Christian manner which we aspire to.

As always, the decision part is out of the evangelists hands, but it's always interesting looking at ways we can help bring them answers and the opportunity for them to come to that point.

So, what's your current approach to web ministry? Are you allowing for visitors to get the information and community they need to make a decision for Jesus? Are there even better models for accomplishing this?