How To Ineffectively Use Your Church Website

Most of the time here at IJHAW, we spend our time examining how we can make our web sites more effective. However, there are things we can do which, despite all the bells and whistles we can add, can make a church website completely useless. Pardon my tongu-in-cheek humor.

  • Don't Post Your Service Times - After all, why would anyone want to know when the service started?
  • Don't Post Your Location/Address - This is especially ineffective for churches that do not have their own buildings.
  • Don't Post Any Contact Information - If they really want to get a hold of you, they can just use the phone book, right? No chance they'd just move on to the next church website.
  • Use A "My First Website" Design - No, this doesn't make it look like we're not even trying, or that we're completely behind the times.
  • Write About What Your Church Won't Stand For - Nothing oozes love like singling out all the things your church hates.
  • Have Broken Links - Because people can just look at the Status Bar and figure out where the link was supposed to go.
  • Have Music Playing In The Background - If they don't like the same music you do, then you don't want them at your church anyway.
  • Don't Keep Your Website Content Up-to-Date - Surely, visitors will realize that you just don't have the time to get them information.
  • Don't Even Bother Having A Website - We like our members like we like our Senators, over 30!
Remember all the little things that you look for in a website when putting your site together. While the above list was meant to be funny, I have seen real cases of each! Making sure you take care of all the details will help to ensure that your website is a more effective tool for your church.

Comments
Kelsey Ruger's Gravatar I am glad to see you write this, because I think 1) Most churches use their web site inappropriately. 2) Most churches don't understand that their web site can be a very powerful tool not only for their members but also for those who are lost. A church web site should not only be geared toward members, but have content that would be of interest to people without a church home or more importantly don't understand what church has to offer.
# Posted By Kelsey Ruger | 9/20/06 4:57 AM
Brad Shorr's Gravatar Good advice. I think a lot of churches need to put together the right kind of team to build and manage a strong Web site. Sometimes, the church staff and volunteers have the best of intentions, but don't have the background to develop good site design and content.
# Posted By Brad Shorr | 9/20/06 6:05 AM
Shonnie's Gravatar What a great post and wonderful site Greg. I'm on the team that does our church website--http://www.jubileecommunity.org" title="Jubilee Community, Asheville, NC">Jubilee Community. As you can see, we practice some of the "what not to do" actions. Fortunately we're almost ready to launch our new site. We'd welcome any of your thoughts on our before and after status if you want. Peace.
# Posted By Shonnie | 9/20/06 7:33 AM
Greg Nilsen's Gravatar

Thanks everyone!

Kelsey, you're right. And most of the time I believe that church websites should be geared more at non-members than members. Members tend to have more resources for information at their disposal.

Brad, that's a lot of the reason I have this site: to help church webmasters get better at what they do. In fact, I recently did a whole CSS Primer series.

Shonnie, I don't think you're as bad off as you think. I would be curious to see your new site when it is launched, though. It's always interesting to see how grow and progress towards having a stronger and better presence on the web.

# Posted By Greg Nilsen | 9/20/06 8:20 AM
Matt's Gravatar

Awesome Post!  I am working on my church website right now.  I am using wordpress.  We had a site up and some Turkish hacker hacked it.  I will be reading your site often!  Nice contribution to the Group Writing Project at ProBlogger. My http://www.brauchtalk.com/how-to-keep-your-relatio..." title="How To">Hot To is up also.

# Posted By Matt | 9/20/06 9:57 AM
Jersey Girl's Gravatar Great post! LOL, don't add your service times..seeing some different church sites, it amazed me how some looked. I don't need something stunning, but give me the basics at least!
# Posted By Jersey Girl | 9/20/06 11:43 AM
Robyn Tippins's Gravatar

LOL  I love this.  My husband is a youth pastor (jamestippins.com) and I agree so totally that I am wiping tears of laughter from my eyes right now.  The Geocities thing actually made me laugh out loud!

 To spare me the embarrassment, I won't link to our church's site.  It's so very bad, out of date, ugly, etc., but still better than your two pics at least.  I am a very busy designer/blogger so I have been bugging them for 5 years (though they went with a 'professional' company instead of a lowly site designer that they actually know and trust).  Ugh...

Anyway, had to comment and thank you for this.  I found you via Problogger when I was searching to see if my own entry was posted yet Hee Hee.

 I'll be back.

# Posted By Robyn Tippins | 9/20/06 10:11 PM
Jerry's Gravatar Oh dont forget - the sites sole purpose is to recruit other sheep, not advance the kingdom.
# Posted By Jerry | 9/20/06 10:41 PM
Matt Glover's Gravatar

And I always thought they were there so we wouldn't look at porn...

Great list. Love it!

# Posted By Matt Glover | 9/21/06 5:30 AM
Greg Nilsen's Gravatar

Thanks for the encouragement again everyone!

Many of those ideas are "well, of course you don't want to do that" thoughts, yet there are a surprising number of sites that miss the boat.  So, remember that it's humor with a message.

And Robyn, I did the same thing when I first saw those images.  That Geocities site was awful a decade ago, and unlike clothing, it won't come back in fashion (even though I would say that it does still look better than 75% of MySpace pages).

# Posted By Greg Nilsen | 9/21/06 9:31 AM
MamaDuck's Gravatar It's sad how many churches miss out just from ignoring these simple guidelines - hopefully this will be read by people who can change the websites for the better ;). http://lilduckduck.com/how-to-be-a-parent-and-stil...">Our how-to is up as well if you'd like to check it out!!
# Posted By MamaDuck | 9/21/06 11:25 AM
Olivia's Gravatar Definitely funny...because it's so true that many church web sites are like this...frustrating! Nice list.
# Posted By Olivia | 9/21/06 8:34 PM
Scott Howard's Gravatar Just wanted to let you know that you made the "Top 5" on dipnoi  http://www.dipnoi.org/archives/category/technology...
# Posted By Scott Howard | 9/22/06 7:36 AM
Scott Howard's Gravatar Just wanted to let you know that you made the "Top 5" on dipnoi http://www.dipnoi.org/archives/category/technology...
# Posted By Scott Howard | 9/22/06 7:37 AM
Jeff's Gravatar Ouch, that hits a little close to home.  I am tempted to pass this on anonymously (You know, how Jesus would!) to the person who is in charge of our site.
# Posted By Jeff | 9/27/06 4:24 PM
Timothy Fish's Gravatar I like the humor in your statements.  There are plenty of websites that look like they took you seriously.
# Posted By Timothy Fish | 1/10/07 9:04 PM
Church Website Design Guru's Gravatar

Well said.  Most churches put a website on a back burner, or hire a 16y/o teenager that "know something about computers", to do their site.

 A church website is a reflection of the church, and should be professional.  You make good points about things often left out!

# Posted By Church Website Design Guru | 2/4/07 3:17 AM
Greg Nilsen's Gravatar You're right...a lot of churches do settle for the best of what's around instead of making sure that they get what they need for their sites.
# Posted By Greg Nilsen | 2/5/07 12:25 PM
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