Passive-Aggressive Evangelism

While reading two different articles/webpages today, I was struck by the dichotomy of evangelism that is posed to Christians. Take the following pages for example:

• Chick-fil-A and Church Marketing takes a look at the passive approach that Chick-fil-A restaurants take. They simply observe the sabbath by being closed on Sundays and strive "to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A", according to their mission statement.

• Wikipedia's Family Force 5 page, which I came across while trying to learn more about the band after hearing them on internet radio, brings up a complaint that Christian-based bands often receive from the Christian community: their lyrics aren't "overtly Christian".

So how are we supposed to act as Christians? Are we to be brazenly Christian and possibly turn people away from the Lord, or are we to passively lead by example and only try to take advantage of the few heart-to-hearts that we get, or is there an effective middle ground?

Ultimately, the decision about this approach rolls over to our congregations and websites. Are they overly preachy, too Christian-centric (and not reaching out to searchers), too flashy or friendly and not faith-driven, or do they manage to balance everything into one quality, effective site?

It's an intersting thought to take into consideration: how do we, and should we, display our faith and evangelize the world?