Your Church's Uniform
As a sports fan, one of the blogs I like to read is Uni Watch by Paul Lucas of ESPN. If you're not familiar with the site, Paul describes it as "The Obsessive Study of Athletics Aesthetics". Basically what he and a few interns do is observe and comment on sports uniforms and accessories. These will be anything from uniform redesigns and logo changes to name misspellings and equipment malfunctions.
The reason that I like it is that it collects the details and minuteness that some people overlook, but seems to stick out like a sore thumb to me. In fact, part of me thinks that's why I started this site. I had seen just too many church websites where my reaction was "yes, it's a website, but this, this, this and this could be changed to make it much better".
What we can learn from many of these uniform examples are ways we can try to spot check our own church websites:
If You Make A Mistake, People Will Notice
Check all your spellings and other details. Otherwise people my not take you seriously.
If Something's Out Of Place, It Will Distract Some People
It may not seem like much, and it may not bother you, but little things out of place will drive some people crazy.
People Will Notice If Something Is Missing
Just to be safe, I'll clarify that Miguel Tejada's normal number is 10. If people are expecting to find something (i.e. service times), they'll notice if they can't find them easily.
If You Look Bad, People Will Let You Know
They may not say it to your face, but people will say something to someone if they find something repulsive. Do what you can to avoid being the butt of some joke.
If Things Don't Work Right, People Will Notice (And May Complain)
Make sure your site is fully functional, since you don't want to get caught with your pants down!


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