Critique: Metropolitan Baptist Church
April 2nd, 2008Well, it's time for the third entry in our free website critique series, this time we're looking at the site of Metropolitan Baptist Church (a.k.a. The Met) in Houston, Texas.
Again, I'll be taking the same approach as the previous entries, and I would encourage you to leave your thoughts in the comments below.
Appearance
- What's done well?
- Design – The Met has an extremely attractive design and layout that is easy to follow, and that gives it a very professional appearance. It's definitely a lot slicker looking than I could hope to make on my own.
- Coherence – The site also sticks to it's theme throughout the site, with little to no deviation. All the images fit the styling of the site, but stand up on their own. They manage to pull off the trick of being noticed, but not standing out.
- What needs work?
- Ummm…
- Suggestions
- Honestly, the site is amazing looking (and actually one of the reasons I chose to critique it). They've taken the extra steps to make sure everything works together, and all uses of tools like Flash are well integrated and definitely add to the site.
Organization
- What's done well?
- Divide & Conquer – Like Christ The King, the breakdown of main menu topics with sub-topics is clear and easy to follow.
- Topic Volatility – Over a span of several visits, it's easy to see that The Met's main page gets updated frequently. On their page, they have links to events that are around the corner, and future events that need to be addressed now (i.e. camp and VBS). I'm sure keeping the information current both assists members and keeps them coming back to see what else is going on.
- What needs work?
- Menu Consistency – I know, I already gave props to the menu in general, but the “Ministries” portion doesn't sit right with me. While the rest of the menu items are links, this one isn't, and causes a big, black drop-down menu that doesn't seem to fit with the rest of the stylings of the site.
- We Really Want You To Listen – While having links in the footer of each page to the church's contacts and calendar of events is probably both pertinent and useful, I think the other three links for sermon audio on each page is a little much. These should probably stick to your Media Library page.
- Did I Stay Or Did I Go? – Two things I noticed about the “Quick Links” sidebar that I noticed on most pages: (1) Not all the links stay within the site, even though it looks like they should (mainly the Rehobeth links) and (2) the links in this section often take me to pages that do not contain the page I came from in their “Quick Links”. For better overall site flow, I'd use the policy of “if I can get there through a link, I should be able to get back through a link”.
- Suggestions
- Work on a few of the organizational inconsistencies you seem to have in the site. In the end, they'll make for a better navigational flow to your site as a whole.
Utility
- What's done well?
- There's Something Going On – No visitor can miss that there's a lot going on, and it definitely seems to be a focus of the church to promote these happenings. It shows a liveliness and vibrancy for the church that I hope it fulfills in real life.
- Event Details – Not only are there dates, times and locations for events, but there are also individual pages with descriptions and details on them. That's a feature I really appreciate.
- What needs work?
- Image Bloat – While the site is very visually appealing, it does suffer from some apparent image bloat. Most of the header images in the site's sub-sections (like The Weekend page) loaded up very slowly for me, and I'm using a cable modem connection. The image file sizes don't seem too awful, so I'm not sure if it's the images themselves or your web host, but something likely needs to be addressed. I can only imagine the experience on a dial-up connection, which you still have to account for.
- PDF Links – Yes, this is nitpicky, and I've mentioned it previously: If one of your links requires a special plug-in, like a PDF document, then it should be noted in or by the link. To me “download the…insert” is not descriptive enough, as the link could be to an image, text document, or any other kind of file.
- What About My Scroll Wheel? – Another picky thing, but the scrollbar on the News & Events section on the main page doesn't work with my mouse's scroll wheel. While not a deal-killer, it's an inconvenience to someone like me who uses it frequently. In addition, if you tab through the links in that section, the content moves while the scrollbar does not.
- Suggestions
- Most importantly, take a look at the load times for the images on your site and how to improve them without sacrificing image quality. This will improve the experience for all visitors.
Metropolitan Baptist Church has a fantastic website that is extremely appealing and functional. It's a goal we should all strive for. But it still has a few flaws floating around, which is a nice reminder to us all that our jobs are never done. There's always work to be done when it comes to our church websites.
